Escape is LifeStraw’s high-capacity water purifier, designed for emergency preparedness, off-grid use, and large-scale water needs. Built to deliver reliable, high-volume filtration, it supports use cases ranging from disaster response to overlanding and extended backcountry travel.

As creative lead, I developed the visual direction and storytelling approach to position Escape as a trusted, performance-driven solution for real-world scenarios. The work focused on communicating durability, scale, and reliability while grounding the product in believable, human-centered moments, ensuring it resonated across both emergency preparedness and outdoor audiences.