LifeStraw / February 2026
Go Series Glass
Go Series Glass was created in direct response to consumer demand for a more elevated glass hydration experience. Designed to meet that need, it combines hand-blown borosilicate glass with a soft-touch silicone sleeve and high-performance filtration to support both everyday use and travel.
In collaboration with my art director, I co-led the visual direction and narrative for this shoot — focusing on materiality, light, and ritual. Together, we crafted a story that balances product performance with an elevated, lifestyle-driven aesthetic, positioning the product as both functional and aspirational.
project type
my role
partners
Omni Channel Product Launch
concept | art direction | category execution: site, email, performance marketing, social
Karen Lane / Photography
Braiden Maddox / Videography