Under Armour / May 2023

UA Fat Tire Venture Pro

Refresh of LifeStraw’s Outdoor category photography around their most prominent outdoor products; Peak Series Solo, Peak Series Squeeze, and Peak Series 3 Liter Gravity.

project type

my role

partners

Omni Channel Product Launch - Sportstyle

art direction | category execution: site, email, app, performance marketing & social,

Jay Michelfelder / Photography

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