Under Armour / July 2023
Journey To Compete
Women’s World Cup, UA HeatGear Armour Sports Bra
Refresh of LifeStraw’s Outdoor category photography around their most prominent outdoor products; Peak Series Solo, Peak Series Squeeze, and Peak Series 3 Liter Gravity.
project type
my role
partners
Global Brand Campaign
Concept | art direction | category execution: site, email, performance marketing, social, print media, and retail display/ marketing
Kirk Roush / Art Director